Journalism (Jour)
1. Introduction to Journalism (2)
Survey of media of communication and fields of journalistic enterprise;
types of opportunities.
2. Survey of News (2) (Same as Engl 2)
Prerequisite or concurrently: Engl. 1A. News analysis; comparison of journalistic
styles; introduction to the writing and structure of news stories.
8A-B. Reporting (3-3)
Prerequisite: Engl 1, sophomore standing. Preparation of varied stories
used by newspapers; analysis of news sources; techniques of interviewing;
problems encountered by reporters; ethical and legal considerations; coverage
of some campus and community functions. (2 lecture, 2 lab hours)
17A-B. News Photography (2-2)
(A) Interest values in pictures; introduction to use of camera. (B) Camera
and darkroom techniques.
61. Technical Journalism (2) (Same as Home Ec 61)
For students in agriculture and home economics. Elements of news; fundamentals
of news writing; elements of the feature story; media of publicity; general
editing techniques.
102. The Press and World Affairs (3)
The role of the international press in collecting and disseminating
national and foreign news.
104. Journalism in American Society (3)
Historical backgrounds of American press; development from colonial to modem
times; newspapers and allied media as political and social forces.
106. Industrial Journalism (2)
Survey and analysis of internal and external publications produced by business
and industry,
108. Reporting of Public Affairs (3)
Prerequisite: Jour 8A-B or permission of innmctor. Methods of reporting
the courts and municipal, county, state, and federal governments.
109A-B. Advanced Reporting and Editing Techniques (2-2)
Prerequisite: Journ. 8A. Practical application of training in reporting
and editing with the college newspaper used as a laboratory.
112. School Public Relations (3)
(Same as A Ed 112) Organization and analysis of a public relations program
for elementary and secondary schools.
113. Public Relations (3)
Development of public relations practice; principles and methods; application
in business, education, and other fields.
114A-B. Newspaper Editing (3-3)
Prerequisites: Jour 8A. Editing copy; writing headlines; handling telegraph
copy; making up newspapers and magazines. Laboratory practice in editing
a newspaper.
115. Newspaper Advertising Copywriting (3) (Same as Bus. 115)
Copywriting practices needed by a journalism student working on a professional
newspaper. Fundamental theory of layout and art needed in the newspaper
field. Consideration of the problems of selling the merchant from the newspaper's
point of view.
117. Problems of Publishing (2) (Same as Bus 117)
The administrative problems of operating a small publication; general and
local advertising, rate structure, circulation, promotion, and account control.
123. Short Story Writing
(See English 123.)
124. Magazine Feature Writing (3)
Writing special feature stories used by Sunday newspaper supplements, syndicates,
and magazines. Same as Eng. 124.
125A-B. Principles of Advertising (3-2)
(See Business 125A-B.)
126. Interpretative Writing (3) (Same as Engl. 126)
Critical analysis of structure and content of newspaper editorials; practice
in writing editorials and interpretative articles; make-up of editorial
pages; study of columns, cartoons, and special editorial features.
131. Principles of High School Journalism (2)
Instruction in methods of teaching high school journalism and advising high
school .newspapers and yearbooks.
142. Radio and Television News Broadcasting (3)
(See Speech 142)
149. Public Opinion and Propaganda (3)
Fundamentals of public opinion; mechanics of polling; propaganda techniques
and their uses.
150. Media of Communication (3)
Influences of newspapers, news magazines, radio, television, motion pictures,
and trade journals on mass opinion.
190. Independent Study (1-5)
See Academic Placement -- Independent Study.
198. Newspaper Practice (2-6)
Advanced journalism students work as interns on San Joaquin Valley newspapers
during summer months. Students accepted in the course are required to devote
their entire time to the work. Enrollment only by permission of instructor.
Not more than four units may be obtained in one summer.
199. Newspaper Advertising Practice (2-6)
Advanced journalism students specializing in advertising work as interns
in the advertising departments of San Joaquin Valley newspapers during summer
months. Prerequisite: Advertising work on The Collegian. Enrollment only
by permission of instructor. Not more than four units may be obtained in
one summer.