1A-B. Typing (2-2)
(a) For beginners only. Not open to students who have had a typing course
or who have learned the keyboard independently. Development of typewriting
technique and its application to business situations.
(b) Development of speed and accuracy of typewriting technique and its application
to business situations. Designed for students who have ahd one semester
or more of high school typing or Business 1A.
2A-B. Thomas Shorthand (4-4)
Not open to freshmen. Prerequisite: adequate typing skill. (a) Acquisition
of skill in writing and transcribing shorthand notes. (b) Development of
speed and endurance in writing and transcribing shorthand notes. (3 hours
theory; 2 hours transcription 22a, 4 hours 22b)
3B-C. Gregg Shorthand (4-4)
Not open to freshmen. (b) Prerequisite: one year high school Gregg shorthand.
Review of theory and development of skill in writing and transcribing shorthand
notes. (c) Prerequisite: 2 years high school Gregg shorthand. Development
of speed and endurance in writing and transcribing shorthand notes. (3 hours
theory, 4 hours transcription)
4. Applied Typing (3)
Prerequisite: Business 1A or 1B, equivalent, or permission of instructor.
Typing of secretarial assignments not involving shorthand; use of transcribing
machines, mimeograph, mimeoscope, and fluid process duplicating machines.
5. Business Correspondence (3) (See Engl. 5)
6. Machine Calculation (2)
Not open to entering freshmen. Basic operations in use of key-driven and
crank computing machines. (6 lab hours)
7. Principles of Filing (1)
Basic principles, rules and procedure of filing; individual practice in
alphabetic, geographic, numeric, and subject filing.
12A-B. Secretarial Accounting (2-2)
Open only to majors in secretarial administration and business education
with secretarial field of concentration. Double-entry record keeping for
single proprietorship; classification of accounts; adjusting and closing
entries; preparation of financial statements. (Students with credit in Bus.
Ad. 12A-B may take Bus 1B without 1A.) (2 lecture, 2 lab hours)
14A-B Principles of Accounting (3-3)
Not open to freshmen. Introduction to accounting and to business
administration; theory of modern accounts; debit and credit; classification
of accounts; procedures of recording transactions; preparation of balance
sheets, profit and loss statements.
15. Business and the Individual (2) (See Gen St 15)
18. Survey of Business Law (3)
Primarily for nonbusiness majors. Legal concepts common to all; rights,
duties, and obligations in the law of contracts, sales and business torts;
functioning of judicial institutions.
20. Introduction to Business (3)
Required of entering freshmen business majors and limited to those with
less than 25 college units,Business organization, principles and practices;
job opportunities on the area; major programs of the business division,
offerings and instructional staff.
21. Business Mathematics (3)
Fundamental operations and arithmetical processes; equations and use
of formulas; application to specialized fields.
22. Business Data (3)
Prerequisites: Business 21, examination or permission of instructor. Application
of mathematical processes to uses in business; accounting, retail merchandising,
investmetns; introduction to statistics; compilation and classification
of data.
23. Introduction to Marketing (3)
Distribution of goods and services from the producer to the consumer, with
emphasis on the products of the San Joaquin Valley; marketing functions-buying,
selling, transporting, storing, standardizing and grading, risking, and
financing.
24. Retail Selling (3)
Personal factors involved in the store salesperson-customer situation;
personal qualities and behavior desirable in store salespeople; behavior
and types of customers and how they may be most effectively dealt with.
Students with credit in this course may not take Business 124 with credit.
24L. Retail Laboratory (3)
Open only to students who are taking or have taken other courses in
retailing. Prerequisite: permission of instructor. Students must work in
a retail store a minimum of 100 hours in a semester and do approved quality
work in order to earn credit. May be repeated for a total of 4 units.
26. Retail Merchandising (3)
Merchandising activities in a small business; location and equipment,
sources of merchandise, buying, invoice procedure, receiving, marketing,
pricing, sore services, etc.
50. Business Lectures (1)
Maximum total credit 2 units. Not open to freshmen. Points of view of business
executives on current business developments; problems of various businesses
presented by visiting lecturers.
105. Economics of Consumption (2)
Prerequisites: Econ. lA-B. Theory of consumption and consumer demand; analysis
of the relation of the consumer to the price system; survey of efforts to
improve the position of the consumer.
106. Office Appliances (3)
For teachers and prospective teachers of office practice. Instruction
and practice in use of calculators, duplicating, recording and transcribing
machines; fundamentals of filing. (I lecture, 3 lab hours; 4 hours arranged)
107A-B. Secretarial Training (3-3)
Prerequisite: adequate shorthand and typing skills, and permission of instructor.
(A) Adaptation of shorthand skill to business requirements; secretarial
efficiency; office correspondence and filing; office conduct. (B) Keeping
business records, pay rolls, accounts, statistics; duties of a receptionist.
(2 lecture, 4 lab hours)
109. Teaching Methods in Secretarial Subjects (2)
Modern methods in teaching shorthand, secretarial practice, transcription,
and business correspondence; understanding principles underlying acquisition
of a skill subject.
110. Merchandise Information (2)
Composition and construction of various kinds of retail merchandise; raw
materials; line, color and design.
111. Retail Buying (2)
Problems of buying merchandise for resale; sources and markets; basic factors
in planning, selecting, buying, pricing and selling of retail merchandise.
* Offered when demand warrants.
114. Problems of Publishing (2) (See Journ. 113)
115. Newspaper Advertising (3) (See Journ. 115)
118A-B. Business Law (3-3)
Prerequisite: junior standing. (A) Sources, forms and expressions of
law; general law of contracts; law of agency and employment, and torts.
(B) Law of bailments, shipments; sale of personal property and negotiable
instruments.
119. Advanced Business Law (3)
Law of partnerships, corporations, estates, real property acquisition,
conveyances and transfers; encumbrances such as easements, leases, mortgages
and liens; riparian rights and boundaries; wills, administration of estates,
bankruptcy, and debtor and creditor relations.
120. Business and Industrial Management (3)
Prerequisites: Econ 1A and senior standing. Principles and methods of
scientific management as applied to problems of large and small enterprise;
appreciation of the philosophy underlying modern business as it appertains
to government controls, labor-management relations, and profit incentive;
techniques and tools of modern management.
122. Personnel Management and Supervision (3)
Human relations in industry. Use of actual case material which arise out
of labor-management relationship. Methods of recruitment, selection, training;
wage-payment plans; employee services; labor laws and their application;
collective bargaining methods and policies. Discussion and reports.
123. Principles of Marketing (3)
Prerequisites: Econ. 1A-B. Economic and social problems involved in moving
goods and services from the producer to the consumer; major kinds of goods
and services to be marketed; the institutions and agencies of distribution,
and the series of functions involved.
124. Principles and Psychology of Salesmanship (3)
Personal factors and techniques in successfully influencing other people;
personal development, types of customers, mental and emotional appeals;
mechanics and techniques of salesmanship.
125A-B. Principles of Advertising (3-2)
(a) Advertising -- social and economic functions, copy, art, and layout;
problems and mechanics of production; advertising media-newspapers, magazines,
outdoor, radio, and television. Same as Journalism 125A.
(b) Creating advertisements -- assignments in copy, art, layout, radio,
or ,market research; advertising campaigns. Same as Journalism 125B. Prerequisite:
Business 125A or equivalent.
126. Principles of Store Operation (3)
Various kinds of retailing,, organizations, their organization and management.
Emphasis on store policies, merchandise control, personnel, retail credit,
E;tore management.
127. Sales Management (2)
Sales administration, planning and execution; marketing policies; sales
planning and promotion; sales department organization; selection, training
and of the sales force; choice of channels of distribution; market research
and analysis; and budgetary control of sales. Prerequisites: Business 123
and 124, or equivalent.
128. Marketing of Agricultural Products (2)
Problems involved in the processing, transporting and selling of farm produce,
particularly fruits and vegetables; different methods of selling; functions
of the middleman; standardization of produce as prescribed by California
law.
129. Marketing Research (3)
Fundamentals of market and marketing analysis, research procedure, methods
of analysis, applications of statistical techniques to market analysis,
and presentation of results. Prerequisites: Economics lA-B; Business 23
or 123, and 140 competed or taken concurrently.
130. Marketing Problems (2)
Distribution of goods and the rendering of services. Current thought on
problems of marketing methods, institutions and practices, from the standpoint
of theory and technique. Prerequisites: Economics lA-B; Business 123 or
equivalent.
131. Public Finance and Taxation (3)
Principles underlying the raising and spending of public funds. Principles
and practices in taxation-federal, state and local. Same as Economics 131.
Prerequisite: Econ. 1A-B.
133. Corporation Finance (3)
Promotion and financing of business enterprises; obtaining permanent and
temporary fixed and working capital; bank loans and commercial paper borrowing;
credit and collection policies; the stock market and stock expectation;
the management of earnings; administration policies; expansion and organization.
Same as Economics 133. Prerequisites: Economics lA-B; Business 14A-B.
134. Investments (3)
Channels for investment of funds; investment characteristics of stocks,
bonds, and real estate mortgages; fundamentals of investment analysis; investment
safeguards and investment policies. Same as Economics 134. Prerequisite:
Economics 1A-B.
135. Money and Banking (3)
Types of monetary systems-the gold, silver, bimetallic, paper, and gold.
Exchange standards -- the international exchange, stabilization of the price
level, nature of our banking system, its development, functions and control,
all considered in the light of recent monetary and banking experlejace in
the United States. Same as Economics 135. Prerequisite: Economics lA-B.
137. Principles of Credits and Collections (3)
Nature and principles of mercantile and consumer credit in modem business;
derivation of credit information from business data; credit agencies and
credit bureaus; valuation and ratio analysis of financial statements; technical
and legal aspects of collections.
140. Business Statistics (3)
Principles and methods of statistical analysis and their application business
and economic problems; collection of data, construction of tables a graphs,
averages, measures of dispersion, index numbers, cycles, and correlations;
statistical methods used in research, in analysis of business conditions
and in forecasting. Required of all business majors. Same as Economics l40.
Prerequisite: One year of high school algebra; Economics 1A-B. Recommended
Business 6 and 22.
143 . General Insurance (3)
Fundamental principles of insurance; descriptive, nontechnical study of
types of insurance and insurance carriers, for salesmen, brokers, or insurance
buyers.
144. Life Insurance (3)
Prerequisite: Bus 8 or 118A (may be taken concurrently). Principles
of life insurance, nature and use, scientific basis, types and forms; organization,
management and supervision of life insurance companies.
147. Real Estate (3)
Prerequisites: Bus 118A-B. Real estate principles and practices followed
in California; nature and uses of real estate; planning and zoning; appraising;
conveyances, mortgages and evidences of title; real estate securities and
financing.
150. Labor Economics (3) (See Econ. 150)
153. Teaching Methods in Basic Business Subjects (2)
Application of educational principles and methods to basic busmess subjects,
including elementary business training, salesmanship, business law, and
other merchandising and general business subjects; techniques of teaching.
154. Objectives and Curricula in Business Education (2)
Trends and objectives of business education in secondary schools; comparison
of current curricula; relationships of general and technical courses in
the curriculum; tests and measures.
160A-B. Advanced Accounting (3-3)
Preparation and analysis of balance sheet and income statements; partnership
and corporation accounts; annuities; basic accounting theory; detailed consideration
of current and fixed assets, investments, liabilities, funds, and reserve,
Prerequisite: Business 14B. Math. B. and 2 essential preparation for 161.
161. Cost Accounting (3)
Introductory course in industrial cost accounting; general principles of
job order, process and standard cost systems; special problems.
162. Auditing (3)
Verification of accounts of a business to determine financial condition,
operating results, and financial integrity of those in charge; duties and
responsibilities of the auditor, his function in the executive staff and
relation to the accounting department; balance sheet audit.
163. Advanced Cost Accounting (2)
Advanced study of process and standard costs; overhead costs; budgeting;
use of cost accounting data in economic analysis and managerial control;
problems illustrating course material.
165. Accounting Systems (3)
Prerequisites: senior standing and accounting major. Principles of system
design and installation; correlation of accounting records and business
activity.
167A-B. C.P.A. Problems (3-3)
Prerequisites: Bus 120A-B, or 120A and senior standing. Professional
training in advanced accounting theory and practice; type problems in partnerships,
consignments, installment sales, insurance, receiverships, branches, parent
and subsidiary accounting, estates and trusts.
168. Governmental Accounting (3)
Essentials of accounting and financial reporting for municipal , county,
state and federal governments and institutions; budgetary control; types
of funds; interpretation of governmental reports.
169A-B. Federal Tax Accounting (2-2)
Prerequisite: Bus 120A. Tax laws of the United States as they affect business
and accounting procedures; preparation of personal, partnership, and corporate
income tax returns; computation of capital stock, excess profits, estate,
gift, and excise taxes.
170. Transportation (3) (See Econ. 170)
174. Public Utilities (3) (See Econ. 174)
176. Techniques of Foreign Trade (3)
Prerequisite: Bus 10 or 100. Business practices of American and foreign
firms in world trade; techniques of customer contact, packing, shipping,
financing, credits and collections; interpretation of world economic problems
and their influelice on foreign trade.
180. Teaching Methods in Typewriting (1)
Prerequisite: Bus 4. Modern methods in teaching of typewriting; application
of psychological principles of skill building.
181. Teaching Methods in Bookkeeping (2)
Prerequisite: Bus 1A-B or equivalent. Objectives, teaching procedures,
and materials in teaching bookkeeping and related subjects, office and clerical
practice, and business arithmetic.
190. Independent Study (1-5)
291. Seminar in Business Theory and Practice (2)
Intensive studies, investigations, and reports in advanced phases of business;
business forecasting, industrial purchasing, time and motion study, job
analysis, marketing of farm products, finance, transportation, personnel
administration, and other specific phases of the normal functions of business.