Marketing (Mktg)
10. Introduction to Marketing (3)
Students with credit in Mktg. 10 may not take Mktg. 100 for credit. Distribution
of goods and services from the producer to the consumer, with emphasis on
the products of the San Joaquin Valley; marketing functions-buying, selling,
transporting, storing, standardizing and grading, risking, and financing.
100. Principles of Marketing (3)
Primarily for juniors. Not open to students with credit in Mktg. 10. Prerequisites:
Econ. lA-B Economic and social problems involved in moving goods and services
from the producer to the consumer; major kinds of goods and services to
be marketed; the institutions and agencies of distribution, and the series
of functions involved.
102. Marketing of Agricultural Products (2)
Processing, transporting, and selling of farm produce, particularly fruits
and vegetables; methods of selling; functions of the middleman; standardization
of produce as prescribed by California law.
105. Economics of Consumption (2)
Prerequisites: Econ. lA-B. Theory of consumption and consumer demand; analysis
of the relation of the consumer to the price system; survey of efforts to
improve the position of the consumer.
106. Marketing Problems (3)
Prerequisites: Mktg. 10 or 100 and 108 or 130 (may be taken concurrently).
Distribution of goods and the rendering of services; current thought on
problems of marketing, institutions and practices, from the standpoint of
theory and technique.
108. Marketing Research (3)
Prerequisites: Econ. lA-B; Mktg. 10 or 100; Bus. Ad. 102 (may be taken concurrently).
Fundamentals of market and marketing analysis, research procedure, methods
of analysis, applications of statistical techniques to market analysis,
and presentation of results.
130. Principles of Retailing (3)
Prerequisite: Mktg. 10 or 100. Various kinds of retailing organizations,
their structure and management; store policies, merchandise control personnel,
retail credit, and store management.
132. Retail Buying (2)
Prerequisites: Bus. Ad. 22, Mktg. 130, or equivalent. Problems of buying
merchandise for resale; sources and markets; basic factors in planning,
selecting, buying, pricing and selling of retail merchandise. * Offered
when demand warrants.
134. Merchandise Information (2)
Composition and construction of various kinds of retail merchandise; raw
materials; line, color and design.
140. Introduction to Advertising (3) (Same as Journ. 140)
An informational course for nonadvertising majors and an overview for advertising
specialists. Social and economic functions of advertising; copy, art, layout
production methods, media, campaigns, and advertising research.
141. Advertising Production and Media (2) (Same as Journ. 141)
Prerequisite: Mktg. 140 or equivalent. Techniques of advertising production;
letterpress, photoengraving, lithography, silk-screen, typography, multicolor
processes, and television; advantages and disadvantages of major media-newspapers,
magazines, outdoor and poster advertising, direct mail, radio, television.
Field trips are required.
144. Advertising Campaigns (2) (Same as Journ. 144)
Prerequisite: Mktg. 140. Market research, selection of campaign themes,
copy preparation, art, and layout in various media for selected products
and services; creating advertisements.
145A-B. Newspaper Advertising Procedures (2-2) (See Journ.
145A-B)
145A-B F. Field Work in Newspaper Advertising Procedures (2-2)
(See Journ. 145A-BF)
150. Principles and Psychology of Salesmanship (3)
Personal factors and techniques in successfully influencing other people;
personal development, types of customers, mental and emotional appeals;
mechanics and techniques of salesmanship.
155. Sales Management (2)
Prerequisites: Mktg. 100, 150, or equivalent. Sales administration, planning
and execution; marketing policies; planning and promotion; department organization;
selection, training and management of the sales force; choice of channels
of distribution; market research and analysis; and budgetary control.
176. Techniques of Foreign Trade (3)
Prerequisite: Mktg. 10 or 100. Business practices of American and foreign
firms in world trade; techniques of customer contact, packing, shipping,
financing, credits and collections; interpretation of world economic problems
and their influelice on foreign trade.
190. Independent Study (1-5)
199. Supervised Work Experience (1)
Maximum total credit 4 units. Open only to marketing majors. Prerequisite:
approval by Division Committee. Practical business experience in marketing.
Regular class meetings and reports.
Graduate courses are listed under Business.