Journalism (Jour)
1. Introduction to Journalism (2)
Survey of media of communication and fields of journalistic enterprise;
types of opportunities.
2. Survey of News (2) (Same as Engl 2)
Prerequisite or concurrently: Engl. 1A. News analysis; comparison of journalistic
styles; introduction to the writing and structure of news stories.
8A-B. Reporting (3-3)
Prerequisite: Engl 1, sophomore standing. Preparation of varied stories
used by newspapers; analysis of news sources; techniques of interviewing;
problems encountered by reporters; ethical and legal considerations; coverage
of some campus and community functions. (2 lecture, 2 lab hours)
17A-B. News Photography (2-2)
(A) Interest values in pictures; introduction to use of camera. (B) Camera
and darkroom techniques.
61. Technical Journalism (2) (Same as Home Ec 61)
For students in agriculture and home economics. Elements of news; fundamentals
of news writing; elements of the feature story; media of publicity; general
editing techniques.
102. The Press and World Affairs (3)
The role of the international press in collecting and disseminating
national and foreign news.
104. Journalism in American Society (3)
Historical backgrounds of American press; development from colonial to modem
times; newspapers and allied media as political and social forces.
106. Industrial Journalism (2)
Survey and analysis of internal and external publications produced by business
and industry,
108. Reporting of Public Affairs (3)
Prerequisite: Jour 8A-B or permission of innmctor. Methods of reporting
the courts and municipal, county, state, and federal governments.
109A-B. Advanced Reporting and Editing Techniques (2-2)
Prerequisite: Journ. 8A. Practical application of training in reporting
and editing with the college newspaper used as a laboratory.
112. School Public Relations (3)
(Same as A Ed 112) Organization and analysis of a public relations program
for elementary and secondary schools.
113. Public Relations (3)
Development of public relations practice; principles and methods; application
in business, education, and other fields.
114A-B. Editing of Publications (3-3)
Prerequisites: Jour 8A. Editing copy; writing headlines; using type effectively;
handling telegraph copy; making up newspapers, trade and industrial publications,
house organs and magazines. (2 lecture, 2 lab hours)
123. Writers' Workshop (3) (See Engl. 123)
124. Magazine Feature Writing (3)
Writing and marketing feature material for magazines, newspaper supplements,
and syndicates.
126. Critical Writing (3)
Prerequisite: pass language qualification test, Jour 8, 100W. Critical analysis
of structure and content of editorials, other opinion pieces, and interpretative
articles. Practice in writing editorials and critical essays. (2 lecture,
2 lab hours)
128. Radio and Television News Writing (2)
Prerequisites: pass language qualification test, Jour 8. Gathering, writing,
and editing news for radio and television. (2 lecture, 2 lab hours)
131. Principles of High School Journalism (2)
Instruction in methods of teaching high school journalism and advising high
school .newspapers and yearbooks.
140. Introduction to Advertising (3)
(See Mkt 140)
141. Advertising Production and Media (2)
(See Mkt 141)
142. Radio and Television News Broadcasting (3)
(See Speech 142)
144. Advertising Campaigns (2)
(See Mkt 144)
145A-B. Newspaper Advertising Procedures (2-2)
Newspaper advertising; management of advertising department, production
of copy, layouts, and servicing accounts.
145A-BF. Field Work in Newspaper Advertising Procedures (1-1)
Practice in selling and servicing advertising accounts for newspapers with
the college newspaper used as a laboratory. (2 lab, 2 field hours)
149. Public Opinion and Propaganda (3)
Use of propaganda to motivate public opinion on national and international
levels in such areas as business, politics, and communities.
150. Media of Communication (3)
Motivation of large numbers of people through the control of such mass media
as newspapers, magazines, motion pictures, radio and television.
190. Independent Study (1-5)
See Academic Placement -- Independent Study.
198. Newspaper Practice (2-4)
Prerequisite: permission of instructor. Internship on regional newspapers
and radio and television stations. Reports made regularly to instructor.
199. Advertising Practice (2-4)
Prerequisite: permission of instructor. Internship in advertising departments
of regional mass media and with advertising and public relations agencies.
Reports made regularly to instructor.