Industrial Relations (Ind R)
150. Administration of Personnel (3)
Prerequisites: Mgt 110 or Econ 150. Composition of labor force; acquisition
and utilization of human resources; recruitment; selection; performance
apprais al; motivation; compensation; communications; social issues and
government influence. Individual and group projects; written and oral reports.
152. Labor Relations and Collective Bargaining (3)
Prerequisite: Mgt 110 or Econ 150. Relations between employers and organized
employee groups; organization, election, and certification procedures; techniques
of collective bargaining; labor agreements; grievance handling; settlement
of industrial disputes. Class discussion, student presentations.
153. Management Development (3)
Prerequisite: Mgt 110A-B or l10. Knowledge and skills leading to effective
interpersonal relations; understanding one's self as leader and others as
individuals and members of working groups; leadership practice and decision
making as individuals and small groups.
154. Compensation Administration (3)
Prerequisite: Mgt 110A-B or 110, Ind R 150 or permission of instructor.
Analysis of compensation programs for organizations. Special attention given
to job evaluation programs, motivation-to-work theory, micro and macro forces
influencing compensation decisions. Case analysis; individual and group
reports.
159. Problems in Manpower Management (3)
Prerequisites: Ind R 150, 152. Manpower policy formulation and decision
making; labor market analysis; governmental manpower policy; methodology
and application of manpower research. Individual and group research projects;
case analysis and presentation; computer applications.
189T. Topics in Industrial Relations
(1-3; max total 9 if no topic repeated)
Prerequisite: senior standing. Studies in personnel and labor relations,
recruitment, selection, retention, compensation, employment law, and business
ethics.
190. Independent Study (1-3; max see reference)
See Academic Placement -- Independent Study.
200 Series Courses
Graduate courses are listed under Business.
110A-B. Administration and Organizational Behavior (3-3)
Prerequisite: Mgt 110A prerequisite to B. Organizational theory; structure
and forms of organization, authority, leadership, group dynamics, policy
formulation, conflict resolution, organizational control, theory of work
and motivation, individual differences, communications, planning, development,
evaluation, cross-cultural analyses of managerial processes, management
of human resources. Lecture-discussion, individual and group projects and
reports.
124. Operations Management (3)
Prerequisite: DS 173 (may betaken concurrently), Mgt 104 or 110. Operations
systems and problems; facility location and design; materials handling;
operation planning and control; inventory control; product development;
quality control; methods analysis and job design; work measurement. Lecture
discussion; application of quantitative methods in solution of national
and multinational operations problems; computer simulation.
128. Problems in Small Business Management (3)
Prerequisite: senior standing. Special problems of small businesses: initiation,
financing, operations. Class projects: studying local business operations;
preparing business plans and financial requests.
146. Transportation Management (3)
Prerequisite: Econ 1A-B. Major modes for movement of goods and people;
comparison of alternatives; carrier organization and management; rate structures;
government regulation; effect of transportation on plant location, pricing,
and markets; urban and national transportation problems.
147. Physical Distribution Management (3)
Prerequisite: Mktg 100. Systems approach to physical distributions; traffic
management; plant and warehouse location; inventory control; information
flows and order processing; supply scheduling; total cost planning; organizational
patterns.
148. Advanced Transportation Management (3)
Prerequisite: Mgt 146, 147. New tools and techniques in carrier management,
physical distribution management, carrier-shipper cooperation; trends in
intracarrler and intercarrier competition, pricing and regulatory philosophy;
case problems; computer simulation; individual and group problem solving.
187. Seminar in Business Strategy (3)
Prerequisites: last-semester senior, completion of CSB core requirements
and the upper-division writing skills requirement. Integration of various
fields of knowledge through utilization of previ ously acquired academic
and practical experience; emphasis upon decision making under conditions
of uncertainty, and experience with international policy formulation and
implementation.
189T. Topics in Management (1-3; max total 9 if no topic repeated)
Prerequisite: senior standing. Studies in management, organizational theory,
organizational behavior, production, transportation, business administration,
special management and organizational problems.
190. Independent Study (1-3; max see reference)
See Academic Placement -- Independent Study. .
200 Series Courses
Graduate courses are listed under Business -- Graduate Program.
Marketing (Mktg)
100. Marketing Concepts (4)
Prerequisites: Econ 40, 50, and upper-division standing. Study/analysis
of the challenges and problems faced by individuals, organizations (profit
and nonprofit) who attempt to expedite and facilitate exchange in a dynamic
environment. Emphasis on strategic marketing planning and the decision -making
process in the marketplace.
101. Consumer Behavior (3)
Prerequisite: Mktg l00. Consumer motivation and behavior based on analysis
of the findings of the behavioral sciences.
104. Proseminar in Marketing Research (4)
Prerequisites: D S 173, Econ 1A-B, Mktg 102. Fundamentals at market and
marketing analysis, research procedure, methods of analysis; individual
and group problem analysis and presentation of results; computer simulation.
(3 lecture; 2 lab hours)
109. Marketing Problems (3)
Prerequisite: Mktg 104, and senior standing, Integration and application
of marketing theory; decision making and decision models, class analysis;
individual and small group research and presentations, computer simulation.
Relationship of other business areas to marketing.
112. Product and Pricing Policies (3)
Prerequisite: Mktg 100. Policies and practices involved in developing and
maintaining products, services, and prices.
115. Distribution Systems and Controls (3)
Prerequisite: Mktg 100. Planning, development, and control of distribution
systems and supporting facilities.
117. Industrial Marketing (3)
Prerequisite: Mktg 100. Analysis of marketing systems serving business,
industry, government, and other institutions; industrial procurement practices;
individual and' group problem research, analysis and presentation of results.
127. Consumerism and Marketing (3)
Prerequisites; B A 18, Mktg 100. Consumerism impact on marketing strategy
and decision-making. Examination and evaluation of consumerist movement;
historical development and current state of consumerism; consideration of
Consumerist groups, role of government, involvement of private enterprise
and general public. Individual and group presentations; seminar instruction.
130. Retail Management (3)
Prerequisite: Mktg 100. Management operations and functions of retailing
organizations; structure, personnel, impact on the community; buying, pricing
and selling of merchandise.
140. Advertising Principles (3)
Analytical approach to advertising as a broad social influence; functions
in our culture; application as a marketing and communication force; individual
and group problem analysis and presentation of results; individual field
project.
142. Advertising Problems (3)
Prerequisite: Mktg 140. Advertising production and media problems; market
research techniques; selection of campaign themes, copy preparation, art
and layout. Field trips required.
150. Psychology of Personal Persuasion (3)
Prerequisite: Mktg 100. Behavioral science approach to personal selling.
Emphasis on analysis of psychological aspects of consumer decision-making
and consumer attitudes toward the salesman that affect success. Case analysis,
individual and group presentations
155. Sales Administration (3)
Prerequisite: Mktg 100. Techniques of personal persuasion; behavioral science
methods; selection, training, and supervision of sales staff.
176. International Marketing (3)
Prerequisite: Mktg 100. Examination and evaluation of business policies
and practices at firms engaged in world trade; the marketing area; organization,
product, channels of distribution, marketing research, demand creation,
and other management problems.
189T. Topics in Marketing (1-3; max total 6 if no topic repeated)
Prerequisite: senior standing or permission of instructor. Topics in advertising,
consumer behavior, distribution, industrial procurement, marketing research,
retailing, and wholesaling.
190. Independent Study
(1-3; max see reference)
See Academic Placement -- Independent Study.
198. Supervised Work Experience (1)
Open only to business majors. Prerequisite: permission of instructor. Workstudy:
Learning through on-the-job experience in a business. Written reports.
199. Internship (3-6; max total 6)
Open only to business majors. Prerequisite: permission of instructor. Workstudy:
Student holds responsible position in business or government agency and
reports on firm's operations and suggested improvements.
200 Series Courses
Graduate courses are listed under Business -- Graduate Program.