Journalism (Jour)
1. Introduction to Journalism (2)
An introductory survey course in journalism designed to give the student
a general background for more advanced work in the field. A study of opportunities
in journalism, types of journalistic enterprises, jargon of the publication's
office, historical backgrounds and development of the American Press, journalism
as literature, reading the news, and an introduction to journalistic style.
6. Background of Journalism (2)
A study of modern mechanics of publishing, the elements of layout and makeup,
and the comparative styles of large and small publications, including the
metropolitan daily, the country weekly, and news and trade journals. Modern
techniques of publishing, including photo-engraving, offset, gravure, typography,
and printing.
8A-B. Reporting (3-3)
a. Emphasizes news analysis, including structure, organization, language,
comparative values and writing of news stories. b. News sources, techniques
of interviewing and news gathering and preparation of stories are stressed.
Open to sophomores. Same as Eng. 8a-b.
9A-B. Reporting and Editing Techniques (1-1)
Critical analysis of reportorial and editing techniques. College publications
are used as a laboratory. Prerequisite: Jour. 8A.
17A-B. News Photography (2-2)
(A) Interest values in pictures; introduction to use of camera. (B) Camera
and darkroom techniques.
25. Retail Advertising (3)
(See Commerce 25)
102. The Press and World Affairs (3)
Role of the press in international relations. Processes involved in
collecting and disseminating national and foreign news: the special corespondent,
press associations and syndicates. Restraints on news activity: propaganda
and censorship. The press as a factor in world readjustment. Same as Pol.
Sci. 102.
104. Journalism in American Society (3)
Historical backgrounds of American press and its influence in development
of country from colonial times to present. Use of newspapers and allied
media as political and social forces. Same as Pol. Sci. 104.
106. Specialized Press (3)
A study of the specialized publications, such as business papers, agricultural
journals, professional magazines, and others. The study will cover the editorial,
advertising, and circulation departments in these fields. Vocational opportunities
for students as staff members and correspondents for these publications
will be considered.
107. Problems of Publishing (2) (Same as Commerce 114)
The administrative problems of operating a small publication; general and
local advertising, rate structure, circulation, promotion, and account control.
108. Reporting of Public Affairs (3)
Instruction and practice in reporting municipal, county, state and federal
offices situated locally as well as semi-public agencies, such as the chamber
of commerce, agricultural groups, trade and industrial organizations, and
labor unions. Same as Pol. Sci. 108. Prerequisite: Jour. 8B.
109A-B. Advanced Reporting and Editing Techniques (2-2)
Advanced study in critical analysis of reportorial and editing techniques.
College publications are used as a laboratory.
112. Public Relations (2)
Will deal with the broad aspects of public relations as a policy forming
function, including the relationships between management and labor, government
and its constituents, business and its customers, etc. The broad subject
of propaganda and public opinion will be included.
113. Publicity Promotion (2)
Will deal with the preparation of publicity releases for various types of
organizations, commercial institutions, and governmental branches. Same
as Com. 113.
114a-b. Newspaper Editing (2-2)
Editing copy, writing headlines, making up pages, and handling telegraph
copy. The college newspaper is used as a laboratory.
115. Newspaper Advertising (2)
A study of copy writing practices as needed by a journalism student
working on a professional newspaper. Fundamental theory of layout and art
needed in the newspaper field. Consideration of the problems of selling
the merchant from the newspaper's point of view.
123. Short Story Writing
(See English 123.)
124a-b. Feature Writing (2-2)
Study and practice in the writing of special feature stories used by
Sunday newspaper supplements, syndicates, and magazines. Same as Engl. 124a-b.
125. Principles of Advertising (3)
(See Commerce 125.)
126. Interpretative Writing (3) (Same as Engl. 126)
Comparative study and practice in writing the interpretive story and the
editorial.
131. Principles of High School Journalism (2)
A class to prepare high school teachers to handle secondary school classes
in journalism and to advise school publications.
142. Radio and Television News Broadcasting (3)
(See Speech 142)
158. Interpretive Writing (3)
Interviewing and investigating techniques in preparing interpretive
stories; writing topical features and interpretive and background stories,
including articles in such special fields as politics, economics, home economics,
and music and dramatic criticism.
180. Practical Problems in Journalism (2)
A discussion of the type of editorial, business, and mechanical problems
involved in the publication of the small daily and country weekly newspaper.
Publishers and editors of San Joaquin Valley newspapers will lead the discussion
during the latter part of the course to round off the earlier discussion
and to give a practical significance to the class.
190. Special Study (1-5)
Pursuit of special interests in field of journalism.
198. Newspaper Practice (2-6)
Arrangements are made for advanced journalism students to work, under college
supervision, on San Joaquin Valley newspapers during summer months. Students
accepted in the course are required to devote their entire time to the work.
Enrollment only by permission of instructor.
199. Newspaper Advertising Practice (2-6)
Arrangements are made for advanced journalism students interested in specializing
in advertising, to work, under college supervision, in the advertising departments
of San Joaquin Valley newspapers during summer months. Pre- requisite: advertising
work on The Collegian. Enrollment only by permission of instructor.