1A-B. Typing (2-2)
Development of stypewriting technique and its application to business
situations.
2A-B. Shorthand (4-4)
Acquisition of skill in writing and transcribing shorthand notes. Typewriting
must be taken concurrently or previously.
Sections 1 and 2. Thomas Natural Shorthand
Section 3. Gregg Shorthand
2c. Gregg Shorthand (4)
Open to students who have completed two years of high school Gregg shorthand
or the equivalent. Not more than 8 units of credit in Gregg Shorthand will
be allowed toward the A.B. degree.
3. Office Procedure (3)
Office duties and responsibilities; applied filing; sustained typing; English
usage; vocabulary building; telephoning; meeting callers: personality development.
Students with credit in this course may not take Commerce 103 with credit.
Prerequisites: Adequate typing and shorthand skill.
4. Applied Typing (3)
Typing all kinds of secretarial assignments not involving shorthand. Training
on dictaphone, mimeograph, and mimeoscope. Prerequisite: Typing 1b or equivalent.
5. Commerce Correspondence (3)
Includes all kinds of business letters. Special attention to letters commonly
used by the everyday business man.
6. Machine Calculation and Filing (1-2-3)
Basic operations in use of key-driven and crank computing machines. Comprehensive
coverage of filing fundamentals.
7. Secretarial Training (3)
Training in secretarial efficiency. Practice in handling typical office
situations. Vocabulary building, personality development. Readings and laboratory
problems. Intended for junior college students. Students with credit in
this course may not take Commerce 107 with credit. Prerequisites: shorthand
and typing.
11. Remedial English for Secretarial Students (2).
Remedial course in fundamental principles of English grammar as applied
to business literature. Concerned chiefly with correction rather than construction.
Series of actual business problems to develop a business sense and to give
practice in correct business English expression. Recommended for shorthand
students.
12a-b. Secretarial Accounting (2-2)
Practical course in double-entry record keeping for single proprietorship
including classification of accounts, adjusting and closing entries and
preparation of financial statements. May be substituted by Secretarial majors
for 14a-b. Students may enter 14b upon completion of 12a-b.
14a-b. Principles of Accounting (3-3)
Introduction to accounting and to business administration. Theory of modern
accounts; theory of debit and credit; classification of accounts; procedure
of recording transactions; preparation of balance sheets and profit and
loss statements. Required of all commerce majors except secretarial.
18. Business Law (3)
Legal considerations in everyday life; organization and procedure of the
courts; law of contracts, principal and agent, employer and employee and
torts. Not open to freshmen.
20. Introduction to Business (3)
Designed for the commerce major and for those from other departments who
wish to know something of the commerce field. Introduces the beginning student
to the various problems of a business; physical plant, personnel, marketing,
finance, managerial controls; and the relation of government to business.
Required for Freshmen majoring in Commerce. Not open to Juniors or Seniors.
21. Business Arithmetic (3)
Application of arithmetic and high school mathematics to solution of business
problems; drill in fundamental operations; savings processes.
23. Introduction to Marketing (3)
An elementary study of the distribution of goods and services from the producer
to the consumer, with emphasis on the products of the San Joaquin Valley.
Studies the marketing functions which are performed such as buying, selling,
transporting, storing, standardizing and grading, risking, and financing.
Students with credit in this course may not take Commerce 123 with credit.
24. Retail Selling (3)
A study of the personal factors involved in the store salesperson-customer
situation. Emphasizes the personal qualities and behavior desirable in store
salespeople. Studies the behavior and types of customers and how they may
be most effectively dealt with. Students with credit in this course may
not take Commerce 124 with credit.
24L. Retail Selling Laboratory (1-4)
Open only to students who are or have taken other courses in retailing.
Students must work at retail selling a minimum of 100 hours in a semester
and do approved quality work in order to earn credit. Permission of the
instructor required.
25. Retail Advertising (3)
Introduction to the field of retail advertising and other forms of store
pro- motion. Considers retailer problems of planning, financing, and managing
advertising; retail advertising media, techniques and mechanics; sales promotion
activities, publicity, and advertising research; and window and interior
displays. Students with credit in this course may not take Commerce 125
with credit. Same as Journalism 25.
26. Retail Merchandising (3)
A study of the merchandising activities in a retail store which must be
mastered by successful retail salespersons. Such activities include: Location
and equipment, sources of merchandise, buying, invoice procedure, receiving,
marking, pricing, store services, etc. Students with credit in this course
may not take Commerce 126 with credit.
103. Office Procedure (3)
A study of office duties and responsibilities; sustained typing; English
usage; vocabulary building; proofreading; telephoning; meeting callers;
personality development; applied filing. Credit not granted to those who
have credit in Commerce 3. Must be taken concurrently with Commerce 107.
Prerequisites: Adequate typing and shorthand skill.
105. Economics of Consumption (2)
Theory of consumption and consumer demand; an analysis of the relation of
the consumer to the price system; survey of efforts to improve the position
of the, consumer. Same as Econ. 105. Prerequisite: Econ. 1b.
106. Office Appliances (3)
Instruction and practice in use of calculators, duplicating, recording and
transcribing, machines and fundamentals of filing. Designed primarily for
teachers and prospective teachers of office practice.
107. Secretarial Training (3)
Training in secretarial efficiency. Practice in handling typical office
situations. Vocabulary building, personality development. Readings and laboratory
problems. Not open to students with credit in Commerce 7. Must be taken
concurrently with Commerce 103, Prerequisites; shorthand and typing.
109. Methods in Secretarial Science (2)
Modern methods in teaching shorthand and typing. Understanding of the principles
underlying the acquisition of a skill subject.
113. Publicity Promotion (2) (See Journ 113.)
114. Problems of Publishing (2) (See Journ 107.)
118a-b. Advanced Business Law (3-3)
The law of bailor and bailee,, carriers and shippers or passengers, sales,
negotiable instruments, principal and surety, insurance, partnership, corporation
and stockholders, property, conveyances, mortgages, landlord and tenant,
business crimes and the law of trade relations. Prerequisites: Com. 18 and
Junior standing.
120. Industrial and Business Management (3)
Principles and methods of scientific management as applied to problems of
large and small enterprise; emphasizes appreciation of the philosophy underlying
modern business as it appertains to government controls, labor-management
relations, and profit incentive; techniques and tools of modern management.
122. Personnel Organization and Management (3)
A study of human relations in industry. Students, through the use of actual
case material will study problems which arise out of labor-management relationship.
Methods of recruitment, selection, training; wage-payment plans; employee
services; labor laws and their application; collective bargaining methods
and policies. Discussion and reports based on above problems.
123. Principles of Marketing (3)
A study of the economic and social problems involved in moving goods and
services from the producer to the ultimate consumer. Studies the major kinds
of goods and services to be moved, the institutions and agencies involved
in distribution, and the Series of functions which must be carried out.
Not open to students with credit in Commerce 23. Same as Economics 123.
124. Principles and Psychology of Salesmanship (3)
A study of the personal factors and techniques important in successfully
influencing other people. Includes a discussion of personal development,
types of customers, mental and emotional appeals. Emphasizes the mechanics
and techniques of salesmanship such as prospecting, interest, desire, action,
answering objections, and demonstrating. Not open to students with credit
in Commerce 24.
125. Principles of Advertising (3)
Presents the fundamental principles in national advertising. Preparation
of copy, layout and art; problems and mechanics of production; evaluation
of advertising media; national campaigns and advertising agencies; market
research and copy testing; psychology and economics of advertising. Not
open to students with credit in Commerce 25. Same as Journalism 125.
126. Principles of Store Operation (3)
A study of the various kinds of retailing organizations, their organization
and management. Emphasis on store policies, merchandise control, personnel,
retail credit, and store management. Not open to students with credit in
Commerce 26.
128. Marketing of Agricultural Products (2)
A study of the problems involved in the processing, transporting and selling
of farm produce, particularly fruits and vegetables; different methods of
selling; functions of the middleman in the, various markets; and standardization
of produce as prescribed by California law.
131. Public Finance and Taxation (3)
The fundamental principles underlying the raising and administration of
public funds. Principles and practices in taxation. Present practices in
State and Federal taxation. Same as Economics 131.
133. Corporation Finance (3)
Promotion and financing of business enterprises; obtaining permanent and
temporary fixed and working capital; bank loans and commercial paper borrowing;
credit and collection policies; the stock market and stock speculation;
the management of earnings; administration policies; expansion and reorganization.
Same as Econ. 133. Prerequisites: Com. 14a-b.
134. Investments (3)
Channels for investment of funds; investment characteristics of stocks,
bonds, and real estate mortgages; fundamentals of investment analysis; investment
safeguards and investment policies. Same as Economics 134.
135. Money and Banking (3)
Types of monetary systems-the gold, silver, bimetallic, paper, and gold
exchange standards-the international exchange, stabilization of the price
level, nature of our banking system, its development, functions and control,
all considered in the light of recent monetary and banking experience in
the United States. Same as Economics 135.
137. Principles of Credits and Collections (3)
A study of the various forms of commercial credit with emphasis on retail
credit. Discusses the fundamentals of credit, credit investigation and analysis,
and the protection and redemption of credit. Same as Economics 137.
140. Business Statistics (3)
Principles and methods of statistical analysis and their application to
business and economic problems. Collection of data, construction of tables
and graphs, averages, measures of dispersion, index numbers, cycles, and
correlations. Attention to statistical methods used in research, in analysis
of business conditions, and in forecasting. Same as Economics 140.
143. Insurance (2)
Fundamental principles of insurance. A descriptive, nontechnical study of
various types of insurance and insurance carriers, for salesmen, brokers,
or insurance buyers.
147. Real Estate (3)
Real estate principles and practices, particularly as followed in California.
The nature and uses of real estate. Planning and zoning; appraising; conveyances,
mortgages and evidences of title; real estate securities and financing.
150. Labor Problems (3)
(See Econ 150.)
153. Methods in Business Education (2)
Application of educational principles and methods to commercial subjects,
especially bookkeeping, merchandising, and general business subjects, Techniques
of teaching.
154. Objectives and Curricula in Business Education (1 or 2)
Trends and objectives of business education in Secondary Schools, Comparison
of current curricula. Relationships of general and technical courses in
the curriculum. Tests and measurements.
160a-b. Advanced Accounting (3-3)
Preparation and analysis of balance sheet and income statements; partnership
and corporation accounts; annuities; basic accounting theory; detailed consideration
of current and fixed assets, investments, liabilities, funds, and reserves
Prerequisite: Commerce 14b. Math. B. and 2 desirable preparation.
161. Cost Accounting (3)
Determining methods whereby the control of business operations may be effected
through cost analysis. Principles and methods of industrial cost accounting
are developed with applications to practical problems. Prerequisite: Commerce
14a-b.
162. Auditing (3)
Verification of accounts of a business to determine its financial condition,
its operating results, and the financial integrity of those in charge. Duties
and responsibilities of the auditor, his function in the executive staff,
and his relation to the accounting department. The balance sheet audit emphasized.
Prerequisite: Commerce 160a.
163. Advanced Cost Accounting (3)
Standard, Estimated, and Distribution Cost Accounting procedures. Attention
to special problems of the field accompanied by suitable problems. Prerequisite:
Commerce 161.
165. Accounting Systems (3)
A study of underlying principles of system design and installation, with
emphasis on correlation of accounting records and business activity. Prerequisite:
Senior standing and accounting majors.
167a-b. C.P.A. Problems (3-3)
Professional training in advanced accounting theory and practice, with intensive
study of type problems in partnerships, consignments, installment sales,
insurance, receiverships, branches, parent and subsidiary accounting, estates
and trusts, etc. Prerequisites: Com. 160a-b or 160a and Senior standing.
168. Governmental Accounting (3)
Essentials of accounting and financial reporting for municipal, county,
state, and federal governments, including various governmental institutions.
The same fundamental principles apply to all, and an outline of accounting
procedure will be studied in relation to the entire field. Includes accounting
aspects of budgetary control, the accounting for various types of funds,
and interpretation of governmental reports. Prerequisite: Commerce 160a
or 161.
169. Federal Tax Accounting (2 or 3)
Tax laws of the United States as they affect business, with particular reference
to the accounting department. Preparation of personal, partnership, and
corporate income tax returns. Also computation of capital stock tax, excess
profits tax, estate tax, gift tax, and excise tax. Prerequisites: Commerce
14a-b.
170. Transportation (3) (See Econ 170.)
174. Public Utilities (2) (See Econ 174.)
176. Techniques of Foreign Trade (3)
A study of actual business practices of American and foreign firms engaged
in world trade; techniques of contacting customers, packing, shipping, financing,
credits and collections; interpretation of world economic problems and their
influence on foreign trade.
190. Special Study (1-5)
Individual study planned with instructor in special field and with a committee.
195. Honors Course (1-5)
Specially arranged studies or projects for upper division students whose
scholarship average in the department is at least 2.00.
GRADUATE COURSE
291. Seminar in Business Theory and Practice (2)
The student will make intensive studies, investigations, and reports
in advanced phases of business such as: business forecasting, industrial
purchasing, time and motion study, job analysis, marketing of farm products,
finance, transportation, personnel administration, and other specific phases
of the normal functions of business. Prerequisites: Graduate status and
college study (or the equivalent) in the underlying aspects of the special
area to be selected.