Journalism (Jour)
1. Introduction to Journalism (2)
Survey of media of communication and fields of journalistic enterprise;
types of opportunities.
2. Survey of News (2) (Same as Engl 2)
Prerequisite or concurrently: Engl. 1A. News analysis; comparison of journalistic
styles; introduction to the writing and structure of news stories.
8A-B. Reporting (3-3)
Prerequisite: Engl 1, sophomore standing. Preparation of varied stories
used by newspapers; analysis of news sources; techniques of interviewing;
problems encountered by reporters; ethical and legal considerations; coverage
of some campus and community functions. (2 lecture, 2 lab hours)
17A-B. News Photography (2-2)
(A) Interest values in pictures; introduction to use of camera. (B) Camera
and darkroom techniques.
61. Technical Journalism (2) (Same as Home Ec 61)
For students in agriculture and home economics. Elements of news; fundamentals
of news writing; elements of the feature story; media of publicity; general
editing techniques.
102. The Press and World Affairs (3)
The role of the international press in collecting and disseminating
national and foreign news.
104. Journalism in American Society (3)
Historical backgrounds of American press; development from colonial to modem
times; newspapers and allied media as political and social forces.
106. Industrial Journalism (2)
Survey and analysis of internal and external publications produced by business
and industry,
108. Reporting of Public Affairs (3)
Prerequisite: Jour 8A-B or permission of innmctor. Methods of reporting
the courts and municipal, county, state, and federal governments.
109A-B. Advanced Reporting and Editing Techniques (2-2)
Prerequisite: Journ. 8A. Practical application of training in reporting
and editing with the college newspaper used as a laboratory.
112. School Public Relations (3)
(Same as A Ed 112) Organization and analysis of a public relations program
for elementary and secondary schools.
113. Public Relations (3)
Development of public relations practice; principles and methods; application
in business, education, and other fields.
114A-B. Newspaper Editing (3-3)
Prerequisites: Jour 8A. Editing copy; writing headlines; handling telegraph
copy; making up newspapers and magazines. Laboratory practice in editing
a newspaper.
124. Magazine Feature Writing (3)
Writing and marketing varied kinds of feature material used by magazines,
Sunday newspaper supplements, and syndicates.
126. Interpretative Writing (3) (Same as Engl. 126)
Critical analysis of structure and content of newspaper editorials; practice
in writing editorials and interpretative articles; make-up of editorial
pages; study of columns, cartoons, and special editorial features.
128. Radio and Television News Writing (2)
Prerequisite: Journ 114A. Gathering and preparing news for broadcasting
and telecasting; work with local stations.
131. Principles of High School Journalism (2)
Instruction in methods of teaching high school journalism and advising high
school .newspapers and yearbooks.
140. Introduction to Advertising (3)
(See Mkt 140)
141. Advertising Production and Media (2)
(See Mkt 141)
142. Radio and Television News Broadcasting (3)
(See Speech 142)
144. Advertising Campaigns (2)
(See Mkt 144)
145A-B. Newspaper Advertising Procedures (2-2)
Newspaper advertising; management of advertising department, production
of copy, layouts, and servicing accounts.
145A-BF. Field Work in Newspaper Advertising Procedures (1-1)
Practice in selling and servicing advertising accounts for newspapers with
the college newspaper used as a laboratory. (2 lab, 2 field hours)
149. Public Opinion and Propaganda (3)
Fundamentals of public opinion; mechanics of polling; propaganda techniques
and their uses.
150. Media of Communication (3)
Influences of newspapers, news magazines, radio, television, motion pictures,
and trade journals on mass opinion.
190. Independent Study (1-5)
See Academic Placement -- Independent Study.
198. Newspaper Practice (2-4)
Maximum total credit 6 units. Prerequisite: permission of instructor. Internship
on San Joaquin Valley newspapers and radio and television stations. Reports
made regularly to instructor.
199. Advertising Practice (2-4)
Maximum total credit 6 units. Prerequisite: permission of instructor. Internship
in advertising departments of San Joaquin Valley newspapers. Reports made
regularly to instructor.
Educ 133. Directed Teaching: Junior High or Secondary (1-6)
(See Education)
Educ 160. Methods and Materials in Secondary Teaching (2)
(See Education)