Journalism (Jour)
1. Mass Communications (3)
Survey of the mass media of communication, including newspapers, magazines,
radio and television; related agencies and fields of communicative enterprise,
such as press associations, feature syndicates, advertising, and public
relations.
2. Interpreting Current Events (3)
Analysis and discussion of major world news events as they occur with readings
from periodicals reflecting various shades of opinion; analysis of various
media for objectivity, emphasis, and political or nationalistic coloration.
5. Basic Editing (3)
Open only to mass communication and journalism majors. Recommended for all
majors who do not pass the Department Qualification Exam. Application of
basic language skills to media writing and editing.
8. News Writing (3)
Prerequisite: pass language qualification test, at least second-semester
freshman standing. Preparation of varied news stories with speed and accuracy;
introduction to basic news sources; techniques of interviewing; problems
encountered by reporters; ethical and legal considerations. (2 lecture,
2 lab hours)
17. Introductory and Publications Photography (3)
Survey and instruction in beginning publications photography; use of camera
equipment for black-and -white photographs; lab experience in basic processing
and printing. (2 lecture, 3 lab hours)
100. Reporting (3)
Prerequisites: Jour 8, pass basic editing qualification test. Analysis of
news sources; techniques of interviewing applied to specific reporting situations;
coverage of campus and community functions in the preparation of articles
for the media. (2 lecture, 2 lab hours)
106. Specialized Publications (3)
Survey, design, and editing of specialized publications for advertising,
public relations, and technical use. Includes magazines, brochures, fliers,
and other publications.
109. Contemporary Problems of the American Press (3)
Prerequisite: Jour 8. Advanced reporting problems; news policies and ethics;
specialized reporting.
110. Advanced Reporting (3)
Prerequisites: pass Language.Qualification Exam, Jour 100. Practice in handling
advanced news writing and reporting assignments in a newsroom environment;
preparation of interpretative and investigative articles for publication.
Department newspaper used for laboratory purposes. (8 lab hours, 4 hours
arranged)
112. School Public Relations (3)
Organization and analysis of public relations practice program for elementary
and secondary schools.
114. Editing of Publications (3)
Prerequisites: pass Language Qualification Exam, Jour 110. Preparation of
copy, headlines, and photos for newspapers and other publications; advanced
concepts of grammar and style; legal and ethical issues of publications;
basic publications layout and graphic design. (2 lecture, 3 lab hours; arranged
hours) (Computer lab fee, $15)
116. Photo Editing (3)
Study of photographs and other visual elements in publications; principles
of graphic design. Practical experience in selecting photographs and design
elements for content, aesthetic values, and technical quality. (3 lecture,
2 lab hours)
117. Advanced Press Photography (3)
Prerequisite: Jour 17. Use of news cameras for photographic reporting; evaluation
and preparation of pictures for publication; field and laboratory experience
in flash and extension lighting, filters; advanced uses and processing of
high speed films, efficient processing methods. (2 lecture, 3 lab hours)
120. Newspaper Workshop (3; max total 6)
Prerequisite: permission of instructor. Practice in editorial leadership,
newspaper writing assignments, and newspaper production techniques. Department
newspaper used for laboratory purposes. (1 lab hour, 10 hours arranged)
124. Magazine Feature Writing (3)
Writing and marketing feature material for magazines, newspaper supplements,
and syndicates.
126. Critical Writing (3)
Prerequisite: pass language qualification test, Jour 8, 100W. Critical analysis
of structure and content of editorials, other opinion pieces, and interpretative
articles. Practice in writing editorials and critical essays. (2 lecture,
2 lab hours)
128. Radio and Television News Writing (3)
Prerequisites: pass language qualification test, Jour 8. Gathering, writing,
and editing news for radio and television. (2 lecture, 2 lab hours)
129. Fieldwork in Broadcast News (3)
Prerequisites: pass language qualification test, Jour 8, 128, and permission
of instructor. Gathering, writing, and editing broadcast news in live studio
situations. (2 lecture, 2 lab hours)
130. Problems of Broadcast Journalism (3)
Prerequisite: upper-division standing. Sociological and journalistic
study, individually and In groups, including evaluation of historical development,
legal problems, and traditional and contemporary criticism of broadcast
journalism.
139T. Topics in Journalism (l-3; max total 6)
Analysis and investigation of selected areas in mass communications
including current developments in advertising, public relations, broadcast
news, print media, photocommunications, and journalism education.
142. Radio and Television News Broadcasting (3)
(See R-TV 142.)
145. Advertising Procedures (3)
Overview of all aspects of the field of advertising. Study of history, agent-client
relationships, media, relationship to the behavioral sciences, production
of copy and layouts, and advertising legislation and responsibility.
146. Newspaper Advertising Staff (3; max total 6)
Prerequisite: Jour 145. Selling and servicing accounts and creating and
producing advertisements for Insight, a laboratory newspaper.
155. Print Advertising Copy Writing (3)
Prerequisites: Jour 145, permission of instructor. Print advertising copy
writing for a variety of print media. The role of the copy writer; development
of creative strategy; laws regulating print advertising.
160. Advertising Media (3)
Prerequisite: Jour 145. Media planning and buying for advertising media.
Evaluating and selecting media to meet specific marketing and communication
goals; designing specific media plans and making buys in various media.
165. Broadcast Advertising Copy Writing (3)
Prerequisite: Jour 145. Radio and television advertising copy writing. Technical
and format considerations; the role of the broadcast copy writer; development
of creative strategy; laws regulating advertising.
173. Public Relations: Programs and Problems (3)
Prerequisites: Jour 8, 100W, 113. Development, assessment, and evaluation
of of public relations in business, education, philanthropy, and other field
practice.
175. Advertising Campaigns (3)
Prerequisites: Jour 145, 155. Background, research, planning, and preparation
of advertising campaigns. Team campaign, in-advertising agency groups with
client-agency set-up; analysis of campaigns and their effectiveness.
181. Laws of Communication (3)
Study of federal and state laws and regulations that apply to the media,
covering such topics as freedom of information, libel, right to privacy,
fair trial-free press, copyright, obscenity and indecency, advertising regulation,
and broadcast law and regulation.
182. The Press and World Affairs (3)
The role of the world press, radio, and television in national and international
affairs.
183. Public Opinion and Propaganda (3)
Examination of theories of persuasion, traditional views of propaganda,
and more recent formulations of propaganda as part of the process of social
integration. Discussion of research methods, the role of advertising in
forming opinions, and the ethical dilemmas of persuasion.
184. History of Journalism (3)
Historical background of American press from colonial to modern times. (Formerly
Jour 184)
186. Media Media and Society (3)
Impact of mass media on society. Includes problems, contributions, criticisms,
and contemporary issues of the mass media.
187. Photocommunication Projects (3; max total 6)
Prerequisites: Jour 17, 117, and permission of instructor. Designed to allow
students to pursue in-depth and individualized study and practice in advanced
photographic skills related to the field of photocommunication; to include
special lighting effects, posing, advanced darkroom skills, action photography,
candid photography and color.
188. Reporting of Public Affairs (3)
Prerequisites: pass language qualification test, Jour 8, 100W. Methods and
fieldwork in reporting courts and municipal, county, state, and federal
governments. (2 lecture, 2 lab hours)
190. Independent Study (1-3; max see reference)
See Academic Placement -- Independent Study.
193. Fieldwork in Public Relations (3)
Prerequisite: Jour 8, 100W, 113, and permission of instructor. Supervised
work experience in public relations. Reports made regularly to instructor.
196. Public Relations Practice (1-3; max total 3)
Prerequisite: permission of instructor. Internship in public relations with
agencies institutional offices, organizations, or other media. Reports made
regularly to instructor.
197. Photocommunication Practice (1-3; max total 3)
Prerequisite: permission of instructor. Internship on regional newspapers,
television stations, advertising agencies, or other media which use photocommunication.
Reports made regularly to instructor.
198. Newspaper Practice (l-3; max total 3)
Prerequisite: permission of instructor. Internship on regional newspapers
and radio and television stations. Reports made regularly to instructor.
199. Advertising Practice (1-3; max total 3)
Prerequisite: permission of instructor. Internship in advertising departments
of regional mass media and with advertising and public relations agencies.
Reports made regularly to instructor.
See Special Programs.
353. Topics in Journalism (1-3; max total 9 if no topic repeated)