Marketing (Mktg)
10. Introduction to Marketing (3)
Students with credit in Mktg 10 may not take Mktg 100 for credit. Distribution
of goods and services from the producer to the consumer, with emphasis on
the products of the San Joaquin Valley; marketing functions--buying, selling,
transporting, storing, standardizing and grading, risking, and financing.
100. Principles of Marketing (3)
Primarily for juniors. Not open to students with credit in Mktg 10. Prerequisite:Econ
1A-B. Economic and social problems involved in moving goods and services
from the producer to the consumer; major kinds of goods and services to
be marketed; the institutions and agencies of distribution, and the series
of functions involved.
101. Consumer Behavior (3)
Prerequisite: Mktg 100. Consumer motivation and behavior based on analysis
of the findings of the behavioral sciences.
104. Proseminar in Marketing Research (3) (Former Mkt 108)
Prerequisite: Econ IA-B; Mktg l00; B A 65 (may be taken concurrently). Fundamentals
of market and marketing analysis, research procedure, methods of analysis;
individual and group problem analysis and presentation of results.
109. Marketing Problems (3) (Former Mkt 106)
Prerequisite: Mktg 104, and senior standing. Distribution of goods and the
rendering of services; case studies and current thought on problems of marketing,
institutions and practices, from the standpoint of theory and technique.
112. Product and Pricing Policies (3)
Prerequisite: Mktg 100. Policies and practices involved in developing and
maintaining products, services, and prices.
115. Distribution Systems and Controls (3)
Prerequisite: Mktg 100. Planning, development, and control of distribution
systems and supporting facilities.
117. Industrial Marketing (3)
Prerequisite: Mktg 100. Analysis of marketing systems serving business,
industry, government, and other institutions; industrial procurement practices;
individual arfd group problem research, analysis and presentation of results.
130. Retailing Management (3)
Prerequisite: Mktg 100. Management operations and functions of retailing
organizations; structure, personnel, impact on the community; buying, pricing
and selling of merchandise.
140. Advertising Principles (3)
Analytical approach to advertising as a broad social influence; functions
in our culture; application as a marketing and communication force; individual
and group problem analysis and presentation of results; individual field
research.
142. Advertising Problems (3)
Prerequisite: Mktg 140. Not open to students with credit in Mktg 141 or
144. Advertising production and media problems; market research techniques;
selection of campaign themes, copy preparation, art and layout. Field trips
required.
150. Principles and Psychology of Salesmanship (3)
Offered in extension. Personal factors and techniques influencing other
people; personal development, types of customers, mental and emotional appeals;
mechanics and techniques of salesmanship.
155. Sales Administration (3)
Prerequisite: Mktg 100. Techniques of personal persuasion; behavioral science
methods; selection, training, and supervision of sales staff.
176. International Marketing (3)
Prerequisite: Mktg 100. Examination and evaluation of business policies
and practices of firms engaged in world trade; the marketing area; organization,
product, channels of distribution., marketing research, demand creation,
and other management problems.
189T. Topics in Marketing (1-3; max total 6 if no topic repeated)
Prerequisite: senior standing or permission of instructor. Topics in advertising,
consumer behavior, distribution, industrial procurement, marketing research,
retailing, wholesaling.
190. Independent Study (1-3; max see reference)
See Regulations and Procedures-Independent Study.
199. Supervised Work Experience (1; max total 4)
Open only to marketing majors. Prerequisite: permission of instructor. Supervised
work experience in business and industry; analyzed in weekly class meeting.
200 series. Graduate courses are listed under Business.