Journalism (Jour)
1. Mass Communications (3)
Survey of the mass media of communication, including newspapers, magazines,
radio and television; related agencies and fields of communicative enterprise,
such as press associations, feature syndicates, advertising, and public
relations.
2. Interpreting Current Events (3)
Analysis and discussion of major world news events as they occur with readings
from periodicals reflecting various shades of opinion; analysis of various
media for objectivity, emphasis, and political or nationalistic coloration.
8A-B. Reporting (3-3)
Prerequisite: Engl 1, sophomore standing. Preparation of varied stories
used by newspapers; analysis of news sources; techniques of interviewing;
problems encountered by reporters; ethical and legal considerations; coverage
of some campus and community functions. (2 lecture, 2 lab hours)
17. Introductory and Publications Photography (3)
Survey and instruction in beginning publications photography; use of camera
equipment for black-and -white photographs; lab experience in basic processing
and printing. (2 lecture, 3 lab hours)
106. Specialized Publications (3)
Survey, design, and editing of specialized publications for advertising,
public relations, and technical use. Includes magazines, brochures, fliers,
and other publications.
109. Contemporary Problems of the American Press (3)
Prerequisite: Jour 8. Advanced reporting problems; news policies and ethics;
specialized reporting.
110A-B. Advanced Reporting (3-3)
Prerequisite: Jour 8A-B. Practice in handling advanced news writing
and reporting assignments in the environment of a newsroom. College newspaper
and journalism Department newspaper used for laboratory purposes. (12 hours
arranged)
112. School Public Relations (3)
(Same as A Ed 112) Organization and analysis of public relations practice
program for elementary and secondary schools.
113. Public Relations (3)
Development of public relations practice; principles and methods; application
in business, education, and other fields.
114. Editing of Publications (3)
Prerequisites: pass Language Qualification Exam, Jour 110. Preparation of
copy, headlines, and photos for newspapers and other publications; advanced
concepts of grammar and style; legal and ethical issues of publications;
basic publications layout and graphic design. (2 lecture, 3 lab hours; arranged
hours) (Computer lab fee, $15)
115. Copy Editing (l; max total 2)
Prerequisite: Jour 114. Individually supervised editing of copy and writing
headlines. College newspaper used as a laboratory. (hours arranged)
116. Photo Editing (3)
Study of photographs and other visual elements in publications; principles
of graphic design. Practical experience in selecting photographs and design
elements for content, aesthetic values, and technical quality. (3 lecture,
2 lab hours)
117. Advanced Press Photography (3)
Prerequisite: Jour 17. Use of news cameras for photographic reporting; evaluation
and preparation of pictures for publication; field and laboratory experience
in flash and extension lighting, filters; advanced uses and processing of
high speed films, efficient processing methods. (2 lecture, 3 lab hours)
118. Advanced Photojournalism (2; max total 4)
Prerequisite: Jour 17 or permission of instructor. Field and laboratory
work in the production of the picture story and essay; magazine and news
reporting on assignment; press and investigative photography. (l lecture,
3 lab hours)
120. Newspaper Workshop (3; max total 6)
Prerequisite: permission of instructor. Practice in editorial leadership,
newspaper writing assignments, and newspaper production techniques. Department
newspaper used for laboratory purposes. (1 lab hour, 10 hours arranged)
124. Magazine Feature Writing (3)
Writing and marketing feature material for magazines, newspaper supplements,
and syndicates.
126. Critical Writing (3)
Prerequisite: pass language qualification test, Jour 8, 100W. Critical analysis
of structure and content of editorials, other opinion pieces, and interpretative
articles. Practice in writing editorials and critical essays. (2 lecture,
2 lab hours)
128. Radio and Television News Writing (3)
Prerequisites: pass language qualification test, Jour 8. Gathering, writing,
and editing news for radio and television. (2 lecture, 2 lab hours)
131. Principles of High School Journalism (2)
Instruction in methods of teaching high school journalism and advising high
school .newspapers and yearbooks.
132A-B. Yearbook Production (1-1)
Layout practice, writing of copy, and organization of yearbook. College
annual used as a laboratory. (4 hours arranged)
142. Radio and Television News Broadcasting (3)
(See R-TV 142.)
145. Advertising Procedures (3)
Overview of all aspects of the field of advertising. Study of history, agent-client
relationships, media, relationship to the behavioral sciences, production
of copy and layouts, and advertising legislation and responsibility.
146A-B. Newspaper Account Representation (2-2)
Practice in selling and servicing advertising accounts for newspapers with
the college newspaper used as a laboratory.
147. Radio and Television Advertising (3)
Writing and production of commercial advertising for the broadcast media.
155. Print Advertising Copy Writing (3)
Prerequisites: Jour 145, permission of instructor. Print advertising copy
writing for a variety of print media. The role of the copy writer; development
of creative strategy; laws regulating print advertising.
160. Advertising Media (3)
Prerequisite: Jour 145. Media planning and buying for advertising media.
Evaluating and selecting media to meet specific marketing and communication
goals; designing specific media plans and making buys in various media.
173. Public Relations: Programs and Problems (3)
Prerequisites: Jour 8, 100W, 113. Development, assessment, and evaluation
of of public relations in business, education, philanthropy, and other field
practice.
175. Advertising Campaigns (3)
Prerequisites: Jour 145, 155. Background, research, planning, and preparation
of advertising campaigns. Team campaign, in-advertising agency groups with
client-agency set-up; analysis of campaigns and their effectiveness.
181. Laws of Communication (3)
Study of federal and state laws and regulations that apply to the media,
covering such topics as freedom of information, libel, right to privacy,
fair trial-free press, copyright, obscenity and indecency, advertising regulation,
and broadcast law and regulation.
182. The Press and World Affairs (3)
The role of the world press, radio, and television in national and international
affairs.
184. History of Journalism (3)
Historical background of American press; development from colonial to modern
times; newspapers and allied media as political and social forces.
185. Mass Media and Social Control (3)
Not open to students with credit in Jour 149. Theories of social control
as they are utilized . In the mass media. Special emphasis on various propaganda
techniques as practiced in times of war and peace.
186. Media Media and Society (3)
Impact of mass media on society. Includes problems, contributions, criticisms,
and contemporary issues of the mass media.
188. Reporting of Public Affairs (3)
Prerequisites: pass language qualification test, Jour 8, 100W. Methods and
fieldwork in reporting courts and municipal, county, state, and federal
governments. (2 lecture, 2 lab hours)
189. Reporting of Public Opinion (3)
Not open to student with credit in Jour 185 prior to fall 1972. Study of
the nature, effects, and measurement of U.S. public opinion; various theories
on relationships between voter attitudes and public opinion polls; the practice
of selected polling techniques.
190. Independent Study (1-3; max see reference)
See Academic Placement -- Independent Study.
193. Fieldwork in Public Relations (3)
Prerequisite: Jour 8, 100W, 113, and permission of instructor. Supervised
work experience in public relations. Reports made regularly to instructor.
198. Newspaper Practice (l-3; max total 3)
Prerequisite: permission of instructor. Internship on regional newspapers
and radio and television stations. Reports made regularly to instructor.
199. Advertising Practice (1-3; max total 3)
Prerequisite: permission of instructor. Internship in advertising departments
of regional mass media and with advertising and public relations agencies.
Reports made regularly to instructor.
See Special Programs.