You are in the official 1961-62 General Catalog for California State University, Fresno.



COURSES

 

Journalism (Jour)

1. Introduction to Mass Communications (3)
Survey of the mass media of communication, including newspapers, magazines, radio and television; related agencies and fields of communicative enterprise, such as press associations, feature syndicates, advertising, and public relations.

2. Interpreting Current Events (3)
Analysis and discussion of major world news events as they occur with readings from periodicals reflecting various shades of opinion; analysis of various media for objectivity, emphasis, and political or nationalistic coloration.

8A-B. Reporting (3-3)
Prerequisite: Engl 1, sophomore standing. Preparation of varied stories used by newspapers; analysis of news sources; techniques of interviewing; problems encountered by reporters; ethical and legal considerations; coverage of some campus and community functions. (2 lecture, 2 lab hours)

17A. Introductory Photography (2)
Not open to students with credit in Art 101. Still photography; use of a variety of camera equipment for black-and-white pictures; pictures taken and films and prints processed in laboratory sessions. (1 lecture, 3 lab hours)

17B. Press Photography (2)
Prerequisite: Jour 17A or permission of instmctor. Use of news cameras for photographic reporting; evaluation of pictures for publication; laboratory experience in use of flash and extension lighting, filters, and high-speed processing methods. (1 lecture, 3 lab hours)

102. The Press and World Affairs (3)
The role of the international press in collecting and disseminating national and foreign news.

104. Journalism in American Society (3)
Historical backgrounds of American press; development from colonial to modem times; newspapers and allied media as political and social forces.

106. Industrial Journalism (2)
Survey and analysis of internal and external publications produced by business and industry,

108. Reporting of Public Affairs (3)
Prerequisite: Jour 8A-B or permission of innmctor. Methods of reporting the courts and municipal, county, state, and federal governments.

109A-B. Contemporary Problems of the American Press (2-2)
Prerequisite: Jour 8.B or permission of instructor Advanced reporting problems; handling news in depth; news policies and ethics; and specialized reporting.

110A-B. Advanced Reporting (3-3)
Prerequisite: Jour 8A-B. Practice in handling advanced news writing and reporting assignments in the environment of a newsroom. College newspaper and journalism Department newspaper used for laboratory purposes. (12 hours arranged)

111. Publicity and Press Liaison (3)
Prerequisite: Journ. 8B or equivalent. Preparation and distribution of publicity matter to newspapers, magazines, radio and television stations; development of publicity campaigns; press liaison for business, educational, religious and other institutions.

112. School Public Relations (3)
(Same as A Ed 112) Organization and analysis of a public relations program for elementary and secondary schools.

113. Public Relations (3)
Development of public relations practice; principles and methods; application in business, education, and other fields.

114. Editing of Publications (3)
Prerequisites: Jour 8A. Editing copy; writing headlines; using type effectively; handling telegraph copy; making up newspapers, trade and industrial publications, house organs and magazines. (2 lecture, 2 lab hours)

115. Copyreading (1)
Prerequisite: Jour 114. Reading copy and writing headlines. College newspaper used as a laboratory. (4 hours arranged)

117. Advanced Press Photography (3)
Prerequisite: Jour 17. Use of news cameras for photographic reporting; evaluation and preparation of pictures for publication; field and laboratory experience in flash and extension lighting, filters; advanced uses and processing of high speed films, efficient processing methods. (2 lecture, 3 lab hours)

124. Magazine Feature Writing (3)
Writing and marketing feature material for magazines, newspaper supplements, and syndicates.

126. Critical Writing (3)
Prerequisite: pass language qualification test, Jour 8, 100W. Critical analysis of structure and content of editorials, other opinion pieces, and interpretative articles. Practice in writing editorials and critical essays. (2 lecture, 2 lab hours)

128. Radio and Television News Writing (3)
Prerequisites: pass language qualification test, Jour 8. Gathering, writing, and editing news for radio and television. (2 lecture, 2 lab hours)

131. Principles of High School Journalism (2)
Instruction in methods of teaching high school journalism and advising high school .newspapers and yearbooks.

140. Introduction to Advertising (3)
(See Mkt 140)

141. Advertising Production and Media (2)
(See Mkt 141)

142. Radio and Television News Broadcasting (3)
(See Speech 142)

144. Advertising Campaigns (2)
(See Mkt 144)

145A-BF. Field Work in Newspaper Advertising Procedures (2-2)
Practice in selling and servicing advertising accounts for newspapers with the college newspaper used as a laboratory. (2 lab, 2 field hours)

149. Public Opinion and Propaganda (3)
Use of propaganda to motivate public opinion on national and international levels in such areas as business, politics, and communities.

150. Media of Communication (3)
Motivation of large numbers of people through the control of such mass media as newspapers, magazines, motion pictures, radio and television.

181. Laws of Communication (3)
Study of federal and state laws and regulations that apply to the media, covering such topics as freedom of information, libel, right to privacy, fair trial-free press, copyright, obscenity and i

190. Independent Study (1-3; max see reference)
See Academic Placement -- Independent Study.

198. Newspaper Practice (l-3; max total 3)
Prerequisite: permission of instructor. Internship on regional newspapers and radio and television stations. Reports made regularly to instructor.

199. Advertising Practice (1-3; max total 3)
Prerequisite: permission of instructor. Internship in advertising departments of regional mass media and with advertising and public relations agencies. Reports made regularly to instructor.



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