Journalism (Jour)
1. Introduction to Journalism (2)
Survey of media of communication and fields of journalistic enterprise;
types of opportunities.
2. News Writing (2)
News analysis, structure and organization; practice in news writing;
comparison of journalistic styles. Same as English 2. Prerequisite or concurrently:
English 1A.
6. Background of Journalism (2)
Modern mechanics of publishing, the elements of layout and makeup, and the
comparative styles of large and small publications, the metropolitan daily,
the country weekly, and news and trade journals. Modern techniques of publishing,
photo-engraving, offset, gravure, typography, and printing.
8A-B. Reporting (3-3)
a. News sources; interviewing techniques; news gathering; writing court
stories, crime news, business news, weather stories, obituaries, general
assignments. b. Practice in supervised reporting with the college newspaper
used as a laboratory. Same as English 8A-B. Prerequisites: English lA, sophomore
standing.
9A-B. Reporting and Editing Techniques (1-1)
Critical analysis of reportorial and editing techniques. College publications
are used as a laboratory. Prerequisite: Jour. 8A.
17A-B. News Photography (2-2)
(A) Interest values in pictures; introduction to use of camera. (B) Camera
and darkroom techniques.
25. Retail Advertising (3)
(See Business 25)
61. Technical Journalism (2) (Same as Home Ec 61)
For students in agriculture and home economics. Elements of news; fundamentals
of news writing; elements of the feature story; media of publicity; general
editing techniques.
102. The Press and World Affairs (3)
The role of the international press in international relations. Processes
involved in collecting and disseminating national and foreign news: the
special correspondent, press associations, and syndicates. Restraints on
news activity: propaganda and censorship. the press as a factor in world
readjustment. Same as Pol. Sci. 102.
104. Journalism in American Society (3)
Historical backgrounds of American press; development from colonial to modem
times; newspapers and allied media as political and social forces.
106. Specialized Press (3)
Survey and analysis of publications in different fields and for various
groups, including business and industry, labor, education, agriculture,
science, religion, public service institutions. Discussions cover special
writing techniques for such publications, marketing techniques and vocational
opportunities.
107. Problems of Publishing (2) (Same as Bus 114)
The administrative problems of operating a small publication; general and
local advertising, rate structure, circulation, promotion, and account control.
108. Reporting of Public Affairs (3)
Instruction and practice in reporting municipal, county, state and federal
offices situated locally as well as semi-public agencies, such as the chamber
of commerce, agricultural groups, trade and industrial organizations, and
labor unions. Same as Pol. Sci. 108. Prerequisite: Jour. 8B.
109A-B-C-D. Advanced Reporting and Editing Techniques (2-2)
Critical analysis of reportorial and editing techniques. College publications
are used as a laboratory. Prerequisite: Jour. 8B.
112. School Public Relations (3)
Organization and analysis of a public relations program for educational
institutions, with the incorporation of such media as newspapers, radio,
direct mail, and publications. Same as Educ. 112.
113. Public Relations (3)
Development of public relations practice; principles and methods; application
in business, education, and other fields.
114A-B. Newspaper Editing (3-3)
Prerequisites: Jour 8A. Editing copy; writing headlines; handling telegraph
copy; making up newspapers and magazines. Laboratory practice in editing
a newspaper.
115. Newspaper Advertising (3) (Same as Bus. 115)
Copywriting practices needed by a journalism student working on a professional
newspaper. Fundamental theory of layout and art needed in the newspaper
field. Consideration of the problems of selling the merchant from the newspaper's
point of view.
123. Short Story Writing
(See English 123.)
124. Magazine Feature Writing (3)
Writing special feature stories used by Sunday newspaper supplements, syndicates,
and magazines. Same as Eng. 124.
125. Principles of Advertising (3)
(See Business 125.)
126. Interpretative Writing (3) (Same as Engl. 126)
Critical analysis of structure and content of newspaper editorials; practice
in writing editorials and interpretative articles; make-up of editorial
pages; study of columns, cartoons, and special editorial features.
131. Principles of High School Journalism (2)
Instruction in methods of teaching high school journalism and advising high
school .newspapers and yearbooks.
142. Radio and Television News Broadcasting (3)
(See Speech 142)
150. Media of Communication (3)
Influences of newspapers, news magazines, radio, television, motion pictures,
and trade journals on mass opinion.
180. Practical Problems in Journalism (2)
Editorial, business, and mechanical problems in the publication of the small
daily and country weekly newspaper. Publishers and editors of the San Joaquin
Valley newspapers lead the discussion during the latter part of the course.
190. Special Study (1-5)
See Academic Placement -- Independent Study.
198. Newspaper Practice (2-6)
Advanced journalism students work as interns on San Joaquin Valley newspapers
during summer months. Students accepted in the course are required to devote
their entire time to the work. Enrollment only by permission of instructor.
Not more than four units may be obtained in one summer.
199. Newspaper Advertising Practice (2-6)
Advanced journalism students specializing in advertising work as interns
in the advertising departments of San Joaquin Valley newspapers during summer
months. Prerequisite: Advertising work on The Collegian. Enrollment only
by permission of instructor. Not more than four units may be obtained in
one summer.