Marketing (Mktg)
10. Introduction to Marketing (3)
Students with credit in Mktg 10 may not take Mktg 100 for credit. Distribution
of goods and services from the producer to the consumer, with emphasis on
the products of the San Joaquin Valley; marketing functions--buying, selling,
transporting, storing, standardizing and grading, risking, and financing.
100. Principles of Marketing (3)
Primarily for juniors. Not open to students with credit in Mktg 10. Prerequisite:Econ
1A-B. Economic and social problems involved in moving goods and services
from the producer to the consumer; major kinds of goods and services to
be marketed; the institutions and agencies of distribution, and the series
of functions involved.
102. Marketing of Agricultural Products (3)
Basic marketing functiors, policies, and problems involved in handling
agricultural products; economic concepts, business decisions, and practical
applications.
105. Economics of Consumption (3)
Prerequisite: Econ 1A-B. Theory of consumption and consumer demand; analysis
of the relation of the consumer to the price system; survey of efforts to
improve the position of the consumer.
106. Marketing Problems (3)
Prerequisite: Mkt 100; 108 or 130 (may be taken concurrently). Distribu-
tion of goods and the rendering of services; case studies and current thought
on problems of marketing, institutions and practices, from the standpoint
of theory and technique.
108. Marketing Research (3)
Prerequisite: Econ IA-B; Mkt 100; Bus Ad 102 (may be taken concurrently).
Fundamentals of market and marketing analysis, research procedure, methods
of analysis, applications of statistical techniques to market analysis,
and presentation of results.
130. Retailing Management (3)
Prerequisite: Mktg 100. Management operations and functions of retailing
organizations; structure, personnel, impact on the community; buying, pricing
and selling of merchandise.
132. Retail Buying (2)
Prerequisite: Bus Ad 22, Mkt 130, or equivalent. Problems of buying merchandise
for resale; sources and markets; basic factors in plar,iing, selecting,
buying, pricing and selling of retail merchandise.
134. Merchandise Information (2)
Composition and construction of various kinds of retail merchandise; raw
material; line, color and design.
140. Introduction to Advertising (3) (Same as Jour 140)
An informational course for nonadvertising majors and an overview for
advertising specialists. Social and economic functions of advertising; copy,
art, layout production methods, media, campaigns, and advertising research.
141. Advertising Production and Media (2) (Same as Jour 141)
Prerequisite: Mkt 140 or equivalent. Techniques of advertising production;
letterpress, photoengraving, lithography, silk-screen, typography, multicolor
processes and television; advantages and disadvantages of major media-newspapers,
magazines, outdoor and poster advertising, direct mail, radio, television.
Field trips are required.
144 Advertising Caznpaigns (2) (Same as Jour 144)
Prerequisite: Mkt 140. Market research, selection of campaign themes, copy
preparation, art, and layout in various media for selected products and
services; creating advertisements.
150. Principles and Psychology of Salesmanship (3)
Offered in extension. Personal factors and techniques influencing other
people; personal development, types of customers, mental and emotional appeals;
mechanics and techniques of salesmanship.
155. Sales Administration (3)
Prerequisite: Mktg 100. Techniques of personal persuasion; behavioral science
methods; selection, training, and supervision of sales staff.
176. International Marketing (3)
Prerequisite: Mktg 100. Examination and evaluation of business policies
and practices of firms engaged in world trade; the marketing area; organization,
product, channels of distribution., marketing research, demand creation,
and other management problems.
190. Independent Study (1-3; max see reference)
See Regulations and Procedures-Independent Study.
199. Supervised Work Experience (1; max total 4)
Open only to marketing majors. Prerequisite: permission of instructor. Supervised
work experience in business and industry; analyzed in weekly class meeting.
200 series. Graduate courses are listed under Business.