[Rose Parade in Pasadena]

Crowds on the sidewalk watching a float related to Calfornia fruit. Across the street there, occupying the Bruce Building, is a Colin Stewart Realty Co. store front, as well as a Wetherby-Kayser Shoe Co. store front adjacent to it. Further down the street, on a tall sheer concrete wall, is a sign for Pasadena Furniture Company, advertising a "Annual Clearance Sale, Unusual Terms".