[Rose Parade in Pasadena]

Crowds lining the street watching a float featuring a person riding a horse, and a canopy of flowers hanging over two people (and perhaps a third person standing). decorated with flowers and performers pass. Across the street is the 'Arts from the Orient' building, and the Gerlachs and Howarter Millinery store fronts. Several people are sitting on top of a wall that has a large advertisement for Myer Siegel and Co., with a tagline 'Every Woman Knows'. The side of the Innes Shoe Co. is just behind the float, advertising its Pasadena, Los Angeles, and Hollywood locations.