[Rose Parade in Pasadena]

Crowds lining the street watching a float shaped like an elephant and people marching in front of the float. Across the street there, occupying the Bruce Building, is a Colin Stewart Realty Co. store front, a Wetherby-Kayser Shoe Co. store front, and a Euclid Hat Shop store front. Further down the street, on a tall sheer concrete wall, is a sign for Pasadena Furniture Company, advertising a "Annual Clearance Sale, Unusual Terms".