California State University Channel Islands Report: Survey of Stakeholders

I. Gather internal and external opinions of California State University Channel Islands (CSUCI).II. Assess perceptions of CSUCI on various qualities and attributes and compare these perceptions with what prospective students are seeking in a college.III. Identify areas in which perception can and should improve to strengthen the CSUCI brand.IV. Analyze responses across all groups to determine consistent themes, providing direction on shared language for CSUCI's identity and how to communicate that in the future.